Company Updates

Over the past couple weeks, there’s been a lot written about Instacart and how pricing works on our platform . Some of that coverage raised fair questions. Much of it included misconceptions and misinformation about...

Company Updates

Every April, the desert's biggest festival weekend turns into a three-day endurance event in triple-digit heat – and what you eat and drink matters more than most people realize. This year, Instacart is partnering with...

Company Updates

How online grocery delivery and nutrition incentives can unlock healthier choices in rural communities. Every grocery cart has the potential to be a touchpoint in healthcare. This belief has guided our Instacart Health work from...

Enterprise Blog

Announcing the 2026 Instacart Independent Grocery Award Winners Independent grocers are at the heart of communities across North America — combining deep local roots with forward‑thinking strategies that keep them competitive in a rapidly evolving...

Enterprise Blog

Building a continuous learning intelligence layer for omnichannel retail in collaboration with NVIDIA The future of retail isn’t physical or digital. It’s a unified experience fueled by a continuous learning system – powered by real-world...

Enterprise Blog

Instacart’s whitelabel Cart Assistant brings enterprise-grade, grocery-native AI to a retailer’s own storefront, fully branded and curated for their unique customer experience. Grocery shopping is personal. What a consumer puts in their cart reflects the...

Caper

Grocery retailers have invested heavily in digital personalization. The challenge is bringing that intelligence into the store, where most of the revenue is. The gap hiding in plain sight Investments in digital personalization are paying...

Caper

Last year, we announced new omnichannel savings features for our AI-powered Caper Carts , including the introduction of Electronic Benefits Transfer for Supplemental Nutrition Assistance Program (EBT SNAP) item eligibility tracking. Today, we’re excited to...

Caper

Starting today, we’re bringing Caper Carts to even more stores across Missouri and expanding into Illinois – marking the first time the smart carts will be available in Illinois. This expansion follows Schnucks’ first introduction...

FoodStorm

White Paper: The Foodservice Flywheel How grocers build compounding growth through perimeter counter investment. >> Download the White Paper Here << The grocers winning the perimeter aren't running isolated departments. They're running a self-reinforcing flywheel...

FoodStorm

FoodStorm more than doubles its reach to 2,800 stores, including Coborn’s Inc., Giant Eagle, Lucky Supermarkets, and Save Mart, that are now live with the platform As people seek out more freshly prepared foods from...

FoodStorm

Mother’s Day is one of the biggest holidays for fresh food and floral — and customers are looking for thoughtful, convenient ways to show they care. Whether it’s brunch with the family, a heat-and-serve dinner,...

In-Store Mode

A show about scientific yet easy recipes and Instacart? It doesn’t take a PhD to see how the two would perfectly fit together. Timed to the October 13 global premiere of Lessons in Chemistry on...

In-Store Mode

At Instacart, AI has been central to everything we do for years: from matching Shoppers to available batches and delivery windows to helping customers find the right replacements for low-stock items and serving up personalized...

In-Store Mode

At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are...

Scan & Pay

For the last decade, we’ve worked with grocers to bring their businesses online, and helped people find their favorite foods and get them delivered to their door in just a few clicks. While there’s a...

Scan & Pay

Fast, scalable grocery fulfillment has become the norm, exponentially accelerated over the past few years by the COVID-19 pandemic and consumers’ increasing need for convenience. Whether in-store shopping or grocery ordering, seamless experiences are the...

Scan & Pay

In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the...

Instacart Ads

Challenger brands aren't just growing on Instacart, they're reshaping the market. We're pulling back the curtain on exactly how they’re doing it. We sat down with some of 2025's fastest-growing emerging brands: Archer Meat Snacks,...

Instacart Ads

The Instacart Ads ecosystem is the largest grocery ad ecosystem in North America. This means brands can reach high-intent consumers across over 2,200 retail banners, 100,000 stores on Instacart Marketplace, 310 retail media networks, like...

Instacart Ads

Instacart unveils a full-service, in-house creative marketing offering for CPG brands of all sizes Today, at Cannes Lions 2026, we're officially unveiling Instacart Ads Studio – a full-service creative marketing offering designed to help CPG...

Instacart Health

We believe that eating well should be simple, realistic, and accessible for every family. But for many households – especially those with young kids – healthy eating can be tough. Parents are short on time,...

Instacart Health

How online grocery delivery and nutrition incentives can unlock healthier choices in rural communities. Every grocery cart has the potential to be a touchpoint in healthcare. This belief has guided our Instacart Health work from...

Instacart Health

For 21 million children in the United States, when schools break for summer, free school meals suddenly disappear. As a result, childhood hunger often spikes, and food banks see increased demand to help close the...

Instacart Business

In the Voice of the Customer series, we sit down with real Instacart Business users to understand what they do and how the Instacart Business platform supports their business ordering needs. At Instacart Business, we...

Instacart Business

In foodservice, an empty shelf isn't only an inconvenience - it's a lost sale, a frustrated customer, and a kitchen that grinds to a halt. That’s why Buyers Edge Platform Fresh Division , which includes...

Instacart Business

Supply chain disruptions - from unexpected ingredient shortages to last-minute demand spikes - are a constant reality for foodservice operations. PRO*ACT, a leading provider of fresh produce, is partnering with Instacart Business to bring solutions...

Policy & Government Affairs

There’s been growing momentum this legislative session in Annapolis, and in statehouses across the country, around efforts to address concerns about personalized and surveillance pricing. With Governor Moore signing the Protection from Predatory Pricing Act...

Policy & Government Affairs

As Americans continue to celebrate our nation's 250th anniversary, it's a natural moment to reflect on those who have made tremendous contributions to this country's safety and freedom, often at significant personal cost. For too...

Policy & Government Affairs

UPDATE 7/1/26: This post has been updated with additional information about changes for shoppers in effect as of July 1, 2026, including stricter constraints and requirements resulting from the city expanding the scope of its...

Shopper Community

UPDATE 7/1/26: This post has been updated with additional information about changes for shoppers in effect as of July 1, 2026, including stricter constraints and requirements resulting from the city expanding the scope of its...

Shopper Community

At Instacart, we've always been committed to supporting the shoppers who serve customers across North America. Many shoppers tell us they choose our platform for its flexibility while pursuing bigger career goals—and we want to...

Shopper Community

UPDATE: This enhanced fuel support program has now concluded, running from March 30, 2026 through July 4, 2026. Thank you to all the shoppers who participated. At Instacart, we know that when fuel costs go...

Data & Trends

Key Takeaways: Valentine’s Day is a top-tier gifting moment on Instacart, ranking as the second biggest gifting day of the year, trailing only Mother’s Day, driven largely by perfectly timed, last-minute gestures like same-day flower...

Data & Trends

Key Takeaways: Reese’s Peanut Butter Eggs are the undisputed basket MVP. They ranked as the top-selling Easter candy nationwide for the fourth year in a row, leading Instacart’s Top 10 list. Jelly beans have their...

Data & Trends

Mother's Day topped every other holiday for gift orders in 2025. Flowers, gourmet dinners, sweet treats – here's what customers sent and cooked for the special moms in their lives. Key Takeaways Mother's Day was...

Life at Instacart

When Ad Age named Local Produce its 2026 In-House Agency of the Year, the industry took notice. But for the team behind Instacart's in-house creative agency, the recognition was more of a validation than a...

Life at Instacart

From September 15 through October 15, we celebrated Latinx & Hispanic Heritage Month at Instacart. Championed by Sazón, our Employee Resource Group (ERG) dedicated to the Latinx community, this year’s activities were anchored under the...

Life at Instacart

Happy Pride Month ! This month, our Rainbow Carrots Employee Resource Group (ERG) proudly led this year's festivities, featuring both virtual and in-person events designed to celebrate Instacart’s diverse identities and make room for positive...

Tech & Innovation

On-call work is a race to turn noisy signals into shared judgment. The hardest minutes of that race aren't the ones spent fixing the bug — they're the ones spent figuring out what the bug...

Tech & Innovation

Key Contributors: Moein Hasani, Hamidreza Shahidi, Trace Levinson, Guanghua Shu Introduction At Instacart, we are laser-focused on improving the user experience by making shopping feel easy, engaging, and personalized. Our discovery surfaces play a central...

Tech & Innovation

Key Contributors: Youming Luo, Andrew Tanner, Matas Sriubiskis, Sylvia Lin, Sikun Zhu, Lei Li, Xiao Zhou Introduction Caper is Instacart’s AI-powered smart cart that provides customers with a fast, seamless, and intuitive shopping experience. We...

Small Business Spotlight

​​This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,...

Small Business Spotlight

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. On Fridays,...

Small Business Spotlight

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,...