Expanding Fulfillment Pro with New Picking and Delivery Solutions

New management and picking capabilities rolling out help retailers run faster, smarter fulfillment operations 

As grocery retailers scale their ecommerce and fulfillment operations, many are still managing picking, delivery, and labor across disconnected systems, creating unnecessary complexity for store teams and inconsistent customer experiences.

That’s why today, we’re expanding Fulfillment Pro, Instacart’s end-to-end order fulfillment platform, with two major updates: new delivery management software for retailer-owned fleets and enhanced enterprise-grade picking capabilities for store teams.

Built on fulfillment infrastructure already trusted by more than 50,000 retail associates to deliver over 45 million orders in 2025, these updates represent Instacart’s continued investment in giving retailers the enterprise-grade tools they need to grow their owned-and-operated businesses online and in-store.

“Retailers have made real investments in their ecommerce programs, and they need fulfillment tools that can scale with them,” said Blake Wallace, Vice President of Retail Partnerships at Instacart. “Fulfillment Pro brings picking, labor, and last-mile delivery into one system - giving retailers more control over their operations while helping them run more efficiently and deliver better experiences for their customers.”

Giving retailers greater control over last-mile delivery

For retailers running their own delivery fleets, managing routes, drivers, and customer expectations in real time is no small feat. Most delivery solutions operate in isolation, disconnected from picking and staging, which adds complexity as order volume grows and makes it harder to maintain service levels and deliver a consistent experience.

Instacart’s new delivery management software brings the full picking-to-delivery workflow into a single system, combining real-time visibility with intelligent optimization.

Dispatchers gain live route visibility, real-time adjustments, and exception management, while drivers benefit from integrated navigation, GPS tracking, and automated customer communication. Retailers can increase efficiency through intelligent load optimization and support for megabatching (20+ orders per run), helping fleets complete more orders per trip while maintaining reliable service. 

Retailers will begin rolling out these capabilities later this year.

Upgrading the in-store picking experience

Instacart’s picking software has its roots in tools built for our network of approximately 600,000 shoppers, refined across more than 13 years of real-world grocery operations. Now, we're enhancing the enterprise software with new capabilities that address the unique needs of retailers managing their own store teams.

Fulfillment Pro’s picking software supports every stage of the workflow - from planning and picking to substitutions and staging - with tools designed to improve accuracy, speed, and customer satisfaction.

Store associates can communicate directly with customers in real time via the in-app Shopper chat. Tote-based workflows, where items are scanned into dedicated order bins, help reduce missing or mixed items, while multi-runner support streamlines curbside handoffs. Real-time translation automatically converts customer notes and chat messages for associates, helping teams communicate clearly across languages.

For managers, these controls build on Fulfillment Pro’s existing automated, ML-driven workflows, enabling teams to fine-tune operations through self-serve batching and scheduling, assign and expedite orders when needed, and set labor schedules in bulk across locations.

A fully integrated or modular fulfillment solution

Fulfillment Pro is designed to meet retailers wherever they are in their ecommerce journey. It can be deployed as a standalone fulfillment solution that integrates with existing systems, or paired with Storefront Pro to power a fully owned end-to-end ecommerce experience - with storefront, checkout, fulfillment, and optimization working together as one system.

As retailers continue to invest in owned ecommerce and fulfillment capabilities, Fulfillment Pro provides the flexibility and scale needed to support long-term growth - both online and in-store. 

Interested in learning how Fulfillment Pro can support your fulfillment strategy? Connect with our team.