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Instacart Ads

The Strategy Behind Magic Spoon's New-to-Brand Growth on Instacart

Magic Spoon, the better-for-you cereal brand that has been shaking up one of grocery's most nostalgic categories since 2019, is proving that innovative products deserve an equally innovative approach to reaching consumers. By leaning into...

Oct 7, 2026

Read time: 4 min

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Instacart Ads

Introducing Optimized Media Mix Campaigns

At Instacart Ads, we’re here to put your brand in more carts. And we’re introducing optimized media mix campaigns, now available in open beta, to do just that in a smarter, easier way. This new...

Sep 23, 2026

Read time: 3 min

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Instacart Ads

New Circana studies show Instacart display ads drive in-store sales

Brands running display campaigns on Instacart aren't just influencing online purchases. New research shows they're driving consumers into stores, too. Brands can reach millions of high-intent consumers with one buy on the Instacart Ads ecosystem....

Aug 19, 2026

Read time: 4 min