Instacart Ads Studio

Instacart Ads

Turn grocery shopping into brand-building moments with campaigns that tell your story, your way. Whether you’re joining our story or dreaming up one entirely of your own, let's cook up a little marketing magic together.

Did someone say ‘collab?’

Through brand integrations, your products become an integral part of Instacart-led campaigns. Whether it’s a high-impact feature in one of our video spots or a real-time targeted activation when the weather turns, these brand integrations embed your brand into moments that matter alongside a brand millions know, trust, and love.

Let us cook something up just for you

When you're ready to create something extraordinary, custom campaigns bring your vision to life. Instacart Ads Studio partners with brands of all sizes — from emerging companies to industry leaders — to develop the right ideas for your most important moments. Our award-winning campaigns, like Oscar Mayer's Sing to Pay, go beyond standard media by leveraging our owned channels, world-class creative team, and deep grocery expertise. We co-pilot your vision, handle the execution, and deliver marketing magic that only Instacart can provide.

Inside the Instacart Ads Studio

Creative that connects

Bold, fresh creative built in our signature style makes your products impossible to miss and effortless to shop.

Premium channels, premium reach

Access premium placements and capabilities that go beyond standard ad offerings.

Partnership that scales

Campaigns are tailored to your goals — from joining Instacart in our biggest marketing moments to creating something fully custom.

Custom campaigns

From sweepstakes and influencer partnerships to experiential marketing and beyond, custom campaigns bring your brand to life in bold, unexpected ways. Whether it’s a targeted email ad or a full 360° integrated campaign, Instacart Ads Studio manages every detail so your brand can shine in its own moment.

Check out some of our work below.

Sing to Pay
Oscar Mayer and Instacart celebrated the 50th anniversary of the iconic “Bologna Song” by turning nostalgia into currency. Together, we created an interactive, consumer-led campaign that invited fans to sing to pay — belting out their own renditions of the jingle to earn a bologna promo code and a chance to win an Instacart gift card.
Tactics: 
Sweepstakes Microsite, Email Ads, Promo Code, Gift Cards, In-App Display
The Big Book of Soup
The Big Book of Soup brought together seven partner brands to turn a simple night in into a shareable moment. We surprised soup-loving influencers with curated boxes filled with emerging favorites and beloved staples — sparking authentic storytelling, social buzz, and comfort-filled content.
Tactics: 
Custom Sample Box, Influencer
National Quitter’s Day
As New Year’s motivation starts to fade by mid-January, Instacart and BrightFarms flipped the script on National Quitter’s Day (the day most people give up on their resolutions) by offering consumers free salad kits to stay on track.
Tactics: 
Email Ads, Push Notification Ads, Free Gift, In-App Display
Grills Night Out
Pepsi partnered with Instacart to turn up the heat on its Summer Grills Night Out campaign, helping everyone bring the ultimate backyard BBQ to life. Together, we launched a custom grocery delivery sweepstakes inspired by top-searched terms and key grocery items around Memorial Day Weekend.
Tactics: 
Sweepstakes, Microsite, Live Deliveries, CRM
For Your Groceries And Theirs
This video spot put pets — and Purina — at the heart of every grocery run, celebrating the bond between people and pets while showing how easy it is to add their food, treats, or litter to any Instacart order.
Tactics: Custom Video, CRM, Paid Social, CTV, In-App

Seasonal and brand campaign integrations

Integrate your brand through high-impact omnichannel campaigns during our biggest marketing moments — from holidays to back-to-school to game days and beyond. Secure your spotlight alongside brand partners that complete the story, amplify reach, and maximize seasonal relevance. Your brand will show up across our most powerful placements: homepage ads, email ads, push notification ads, and paid social — all crafted by the Instacart world-class creative team. Channels will drive to dynamic, thematically curated landing pages featuring your products.

Seasonal ingredients for a winning recipe

Invest efficiently

Unlock premium channels at scale, reaching a massive audience with strong new-to-brand exposure and efficient CPMs compared to typical media.

Skip the heavy lifting

Let Instacart Ads Studio handle everything from creative concepting to media activation, so your brand integrates seamlessly in high-impact campaigns.

Lead your category

Highlight your brand as a leading voice in its category, showcased across Instacart-owned channels as a go-to choice during culturally and seasonally relevant moments.

Dynamic campaign integrations

Integrate your brand with real-time marketing moments triggered by events and trends — geo-targeted to the areas where it matters most. Leverage weather forecasts, peak pollen blooms, or cultural moments to engage consumers when your products matter most. Dynamic campaign integrations position your brand as the hero of the moment alongside complementary brands. High-impact push notification ads direct users to customized landing pages featuring header imagery and sponsored carousels that showcase your products front and center.

Meet consumers where (and when) they’re at

Show up when it matters most

Reach consumers at the exact moment they’re thinking about your category with timely, geo-targeted messages that feel relevant, natural, and helpful.

Drive consideration

Push notification ads deliver urgency and immediacy, nudging consumers down the funnel through a curated, shoppable path.

Keep it seamless

Instacart handles everything from geo-segmentation to creative development to campaign execution so your brand can simply show up when it matters.

Video campaign integrations

Drive awareness at mass scale with video campaign integrations. Integrate your brand with world-class video spots on Instacart alongside complementary partners that complete a storyline. The video spots are distributed across high-impact, broadly targeted channels, such as linear TV, OTT, and YouTube.

Build on-screen brand stories together