At Instacart Ads, we’re here to put your brand in more carts. And we’re introducing optimized media mix campaigns, now available in open beta, to do just that in a smarter, easier way. This new campaign type leverages AI to automatically build and manage a full-funnel customer acquisition campaign on Instacart.
For brands, you only need to specify your budget, provide creative assets, and launch the campaign. Our optimization engine takes care of the rest. Optimized media mix campaigns build an AI-driven media plan to ensure ad spend goes to the most performant ad formats to reach and convert new-to-brand consumers. And it adjusts the spending mix in real-time, automatically, eliminating manual campaign management efforts.
We've already seen what it can do. Magic Spoon, one of the fastest-growing brands in better-for-you cereal, used optimized media mix campaigns to grow their consumer base and reach people who hadn't shopped their brand before. Optimized media mix campaigns helped Magic Spoon drive 6% higher NTB sales and 49% higher reach from the same investment compared to their optimized bidding campaigns alone.
Smarter customer acquisition, optimized and automated
The campaign manager’s job can be relentless. There’s always another report to pull, another bid to adjust, another budget allocation decision to make. Deciding how to split budget across formats, figuring out which targeting options to use and when, and making adjustments to keep performance on track is the kind of repetitive, analysis-heavy work AI is well-suited to support. By opening optimized media mix campaigns up to open beta, we’re enabling more brands to run smarter customer acquisition campaigns where the media mix is optimized and continuously adjusted so your budget works as hard as possible.
How optimized media mix makes your ad spend work harder
To ensure your campaigns are optimized to acquire new customers, our algorithm analyzes budget utilization and performance across your campaigns in real time, shifting spend to where it can drive the greatest impact. Crucially, it optimizes both budget allocation and performance in sync. It also can identify opportunities to increase efficiency and sharpen your competitiveness, so you can win the moments that matter most.
With optimized media mix campaigns, you can execute a full funnel customer acquisition strategy in a few clicks and—
Optimized media mix campaigns represent our latest step in building AI and automation tools that let you work smarter by reducing or eliminating manual effort. Optimized media mix campaigns are now available to all brand partners as a new format option under the acquire objective. Create your first optimized media mix campaign today!
Prior results do not guarantee future outcomes. Campaign data referenced reflects results from a specific advertiser and campaign period. Individual results depend on factors including campaign budget, creative, product availability, and market conditions.
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