Targeting That Drives Conversions
Discover findings from Instacart and MAGNA research showing how data informed by purchases delivers stronger results.
While there are now a variety of audience strategies that advertisers can leverage, Retail Media Data that is informed by purchases stands out as an effective choice to move consumers from browsing to buying – effectively helping to drive conversions.
Instacart sets itself apart by offering granularity and accuracy in targeting, as well as closed-loop measurement.
To evaluate the impact of Retail Media Data on brand lift and intent, MAGNA Media Trials and Instacart conducted randomized, controlled, trials-based testing from June-July 2025 comparing demographic data (including age and gender) against Retail Media Data (Instacart audience segments).
A peek into the findings
Overall, Retail Media Data can help reach a unique and relevant audience, as indicated by higher reach, recall, and interest.
Instacart allows brands to expand reach to unique audiences.
Of the Retail Media Data audience would not have been reached through Demo Data alone. *on average
Audiences from the Instacart segments are more likely to recall a brand’s message.
As likely for respondents to recall the brand's message when using Retail Media Data compared to Demo Data. *on average
Non-endemic brands can also leverage Instacart audiences to drive intent to search.
More effective when using Retail Media Data to drive intent to search for the non-endemic brand, compared to Demo Data. *on average
Note: This presentation provides no guarantee of future results. Outcomes may vary due to factors beyond our control.