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Data & Trends
From candy bowls to costume carts, here's what 2025 Instacart orders reveal about Halloween trends. KEY TAKEAWAYS Reese's runs the country. Reese's Peanut Butter Cups are the No. 1 candy by ounces sold, and the top seller in 40 of 51 states and D.C. Montana has a wildly specific personality. The state buys HI-CHEW at +616% above the national share, the biggest candy over-index anywhere...
Sep 30, 2026
Read time: 5 min
Data & Trends
Instacart reveals customers’ hilarious avocado-picking requests As we approach National Avocado Day (July 31), we took a closer look at all things avo on Instacart. We dove into seven years of avocado purchasing stats and...
Jul 18, 2019
Read time: 8 min
Data & Trends
While most people recognize Memorial Day as the official start to summer grilling season, we believe it kicks off on May 16th with National BBQ Day! To honor the holiday, Instacart looked into its treasure...
May 17, 2019
Read time: 4 min
Data & Trends
In honor of National Hot Sauce Day on January 22, we asked our employees if they could stand the heat by hosting spicy-themed breakfasts to taste the most popular hot sauce brands purchased via Instacart....
Mar 15, 2019
Read time: 1 min
Data & Trends
Valentine’s Day is just around the corner, and here at Instacart, we believe that food is the quickest way to the heart. Whether you swoon over chocolate-covered strawberries, pucker up for heart-shaped candies, or are...
Feb 1, 2019
Read time: 6 min
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Data & Trends
As we trade turkey and cranberry sauce for candy canes and twinkling lights, households across the country are gearing up for another food-centric celebration: Christmas ! Using Instacart data from 2024, we explored the festive...
Dec 3, 2025
Read time: 3 min
