Key takeaways
- Pumpkin is the pie of the season: 63% of Thanksgiving-week orders with a pie included a pumpkin pie, well ahead of apple (23%) and pecan (14%).
- The Pacific Northwest picks marionberry: Oregon orders marionberry pie at about 29 times the national rate, and Washington at about 17 times.
- Indiana's sugar cream pride: Hoosiers order sugar cream pie at about 58 times the national rate, the biggest standout on our map. 🥧
- French silk runs the Midwest: it's the standout pie in Minnesota, Kansas, Illinois and Missouri.
- Idaho is pie country: Idaho's share of Thanksgiving-week orders with a pie runs +135% above the national share, and the nine most pie-heavy states are all in the West.
Turkey gets the spotlight, but pie gets the last word. We dug into Thanksgiving-week 2025 orders on Instacart to see which pies Americans reach for, and which slice stands out in each state. Here's the whole pie. 🥧
Pumpkin takes the biggest slice 🎃
Thanksgiving dessert has a clear front-runner. Among orders with a pie during Thanksgiving week, 63% included a pumpkin pie. Apple comes in second at 23% and pecan third at 14%, with sweet potato (7%) and Dutch apple and crumb (6%) rounding out the top five.
Plenty of carts hold more than one kind, which is why the slices below add up to more than one whole pie.
Each state's standout slice 🗺️
Pumpkin may rule the table nationally, but the map gets a lot more interesting when you look for each state's standout: the pie where it ranks highest compared with other states. In 44 states plus D.C., that's a pie the state buys more of than the rest of the country.
Pumpkin is the standout in 10 states and pecan in seven, while French silk takes four and sweet potato three states plus D.C. From there it gets local: marionberry in Oregon and Washington, sugar cream in Indiana, chess pie in Texas and coconut custard in New York.
The biggest regional obsessions 🤯
Some of these standouts aren't close. Indiana's +5,678% for sugar cream pie is the biggest number on this chart: Hoosiers order it at about 58 times the national rate, fitting for the Hoosier State's unofficial state pie.
Oregon (+2,779%) and Washington (+1,552%) follow with marionberry, and French silk shows up four times, led by Kansas (+1,312%) and Minnesota (+1,050%).
Idaho, the pie capital 🏔️
Some states just love pie more. Idaho's share of Thanksgiving-week orders with a pie runs +135% above the national share, the highest of any state. Montana (+117%), Washington (+86%) and Oregon (+84%) follow, and the nine most pie-heavy states are all in the West.
On the other end of the map sit Mississippi (−44%), Louisiana (−44%) and Rhode Island (−41%).
The last slice
Pumpkin sets the Thanksgiving table, but the map is where pie gets personal: marionberry in the Pacific Northwest, sugar cream in Indiana and French silk across the Midwest. So this year, once the pumpkin pie is sliced, find your state on the map and give its standout pie a try. Happy Thanksgiving! 🥧
