In this episode of the Built Different series, Somos founder Miguel Leal shares the story behind a brand built to bring authentic, healthy, and easy-to-make Mexican food into everyday home kitchens, going far beyond the Tex-Mex staples that have long dominated grocery store shelves. Born during the pandemic as an ecommerce business, Somos quickly found its footing when families discovered how effortlessly their products, like rice and beans, could complement home-cooked proteins and get a full meal on the table fast. That early traction led to a successful pivot into retail, where the brand has continued to grow by meeting busy parents exactly where they need it most.