In this episode of the Built Different series, Archer founder Eugene Kang shares the unexpected origin story of a brand that traces back to a chance discovery: stumbling upon exceptional beef jerky at a roadside stand and making the bold decision to purchase the business from the original butcher behind it. Over the next fifteen years, Eugene transformed that small-scale operation into a national brand, growing from a modest commercial kitchen to a 150,000-square-foot facility in Los Angeles that employs 300 people. Throughout that journey, he remained laser-focused on capital efficiency and building products that resonate with today's health-conscious consumers: portable, high-protein snacks designed to fit seamlessly into busy, active lifestyles.