In this episode of the Built Different series, Jason Burke, founder of New Primal, shares how a personal mission to improve his parents' health sparked a journey into clean, intentional nutrition, ultimately leading him to disrupt the meat snack category. Frustrated by the low-quality, heavily processed options dominating convenience store shelves, Burke built New Primal around a simple idea: grass-fed, high-quality beef jerky that people could actually feel good about eating. Learn more about their journey here.