In this episode of the Built Different series, HOPWTR founder Jordan Bass shares the story behind a beverage born from a simple but unmet need: a crisp, hop-flavored drink that could hold its own in social settings without the alcohol, calories, or carbs. Inspired by personal milestones in athletic training and the lifestyle shifts that come with starting a family, Jordan set out to create a non-alcoholic alternative that beer lovers could genuinely get excited about. The brand's momentum has been impressive, achieving national distribution since its online and retail launches and recently breaking into the top five non-alcoholic beer brands on Instacart.