In this episode of the Built Different series, Chomps founder Rashid Ali shares how what started as a side hustle evolved into a major brand by zeroing in on a simple but powerful idea: a clean, shelf-stable snack stick that health-focused communities like Paleo and Keto could finally call their own. The early days weren't without challenges. Maintaining strict quality standards at scale and securing friends and family funding just to fulfill their first big retail order tested the team's resolve at every turn. With a keen understanding of their core consumer, Rashad leaned into targeted marketing to build a loyal and growing customer base.