In this episode of the Built Different series, Rotten founder Michael Fisher shares how a heavy dose of 1980s and 90s "gross-out" nostalgia became the unlikely inspiration for a gummy candy brand that has struck a serious chord with millennial consumers. What started as a Kickstarter campaign evolved into a direct-to-consumer business and has since grown into a team of six with an expanding footprint in national retail. With new products on the horizon and strong consumer demand for wider in-store availability, Rotten is setting its sights on achieving the kind of widespread national distribution that matches the cult following the brand has already built.