In this episode of the Built Different series, TRUBAR founder Erica Groussman shares the story behind a protein bar born from an obsession with getting every detail right, from ingredients to taste to texture. Designed to be vegan, gluten-free, and soy-free, TRUBAR set out to prove that a dessert-inspired protein bar could deliver on flavor without the bloating or compromise that often comes with "better-for-you" alternatives. Erica reflects on the years of dedication poured into perfecting every flavor and building the brand, a journey that recently culminated in a major acquisition.