In this episode of the Built Different series, Häppy Candy founder Maxi Heidenblut shares how a personal autoimmune diagnosis became the catalyst for creating a clean-label gummy candy brand that proves indulgence and better-for-you ingredients don't have to be mutually exclusive. Operating as a solo entrepreneur in New York City, Maxi built the business with a lean, resourceful model, leaning on fractional help and outsourcing for everything from sales and design to logistics. Despite early hurdles with formulas and packaging, the brand punched well above its weight, scaling into major retailers and earning a spot in the highly competitive launch programs.