In this episode of the Built Different series, Evergreen founder Emily Groden shares how a frustrating gap in the frozen breakfast aisle, products that sacrificed nutrition for convenience, inspired her to create a line of frozen waffles and pancakes she could actually feel good about feeding her family. Emily's scrappy early hustle is the stuff of founder legend: pitching local Chicago stores with nothing more than a household toaster and a duffel bag of waffles, one shelf at a time. At the heart of it all is a mission that resonates deeply with busy families everywhere: delivering breakfasts that are both craveworthy and genuinely nutritious, and earning a cherished spot in morning routines across the country. Learn more about their journey here.