BUILT, the maker of the BUILT Bar and BUILT Puff, is the favorite protein bar of many discerning snackers, fitness trainers, and fitness enthusiasts alike. Their products are created to support a healthy lifestyle and offer a convenient source of protein in a tasty, snackable form in many delicious flavors. Whether for a midday snack or a post workout treat, BUILT brings joy to protein snacking with deliciously sweet better-for-you treats.
They started advertising on Instacart in August of 2023 with some initial tests to experiment with different tactics and learn the impact of their campaigns.
“We have made a big splash on Instacart and many of our retail partners are making comments on the lift in sales,” said Ben George, Director, Ecom Marketplaces, BUILT. “Instacart has been great at reaching new consumers and breaking through the crowded shelf.”
With their ad campaigns on Instacart helping BUILT reach new-to-brand consumers and drive awareness, they have seen some great results, including triple-digit YoY growth in 2024.
“Our reach continues to grow month over month, and we are thrilled to see more people discovering and enjoying our amazing products, thanks to Instacart and their expansive platform and advertising tools.”
The success of BUILT landed them on our list of Fastest Growing Emerging Brands in 2024. The annual list celebrates fast-growing brands that have been able to combine great products with effective marketing strategies to build awareness, encourage trial, acquire new-to-brand consumers, and generate incremental sales using Instacart Ads.
“We compete in a crowded category. There is no shortage of competition,” said Harvey Simmons, Sr Director, Brand Management, BUILT. “Instacart allows us to expand the shelf to a digital shelf to appeal to consumers who may not have found us walking the aisles in the grocery store.”
BUILT remains focused on expanding and sharing their unexpected goodness with even more people. Leveraging their direct-to-consumer roots and experience in ecommerce, they are seizing the opportunity Instacart has provided to drive revenue and gain additional consumers. Each product launch and ad campaign helps them achieve their goal to continue to create fun and innovative ways for consumers to get the protein they need to fuel their success.
Prior results do not guarantee future outcomes.
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