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Tech & Innovation
On-call work is a race to turn noisy signals into shared judgment. The hardest minutes of that race aren't the ones spent fixing the bug — they're the ones spent figuring out what the bug even is, while everyone in the thread is asking the same question from a slightly different angle. Blueberry is the system we built at Instacart for those several minutes. It...
Jul 14, 2026
Read time: 16 min
Tech & Innovation
What do you do? I’m a Senior Product Designer on the Instacart Acquisition team, focused on growing our customer base. We always want to reach new people, so we work with paid placements, SEO, virality,...
Aug 18, 2021
Read time: 7 min
Tech & Innovation
What do you do? I’m a designer on the Shopper Success team, where we work on improving communication, help, education, and feedback for shoppers. How did you get into design? I had a long journey....
Aug 18, 2021
Read time: 4 min
Tech & Innovation
What do you do? I team up with fellow designers to write the copy for marketing and product design. How did you get into copywriting? As soon as I learned to read I fell in...
Aug 18, 2021
Read time: 7 min
Tech & Innovation
What do you do? As a Senior Product Designer on the Consumer Growth team, I focus on building the best first-time experience for new customers, from signing up to placing that first order. Previously, I...
Aug 18, 2021
Read time: 8 min
Tech & Innovation
What do you do? I like to say I make things thoughtfully beautiful. As a marketing designer at Instacart, I design customer-facing marketing materials, from digital ads to social media content, emails, and print advertising,...
Aug 18, 2021
Read time: 5 min
Tech & Innovation
What do you do? I lead copy for Instacart across the Marketing and Product teams. Because we’re a growing brand, it’s really important that the messages in our apps, ads, emails, and every other audience...
Aug 18, 2021
Read time: 7 min
Tech & Innovation
What it takes to be a Technical Program Manager By: Orit Shamir Orit is Instacart’s Senior Manager of Technical Program Management. She’s spent her career driving the design, integration, and launch of hardware programs at...
Aug 18, 2021
Read time: 4 min
Tech & Innovation
What do you do? I’m a UX Researcher at Instacart. Most of my work to date has had a focus on understanding shopper motivations, behavior, values, and areas we can improve (both qualitatively and quantitatively)...
Aug 18, 2021
Read time: 7 min
Tech & Innovation
Overview Grocery shopping seems like a relatively straightforward task — when it’s for yourself. When you shop for others, there are a lot of variables that can make the experience more complex. As someone begins...
Aug 18, 2021
Read time: 6 min
