Hosting a holiday meal can feel like a big commitment. Between the guest list, menu, cooking, and cleanup, the effort adds up quickly, and that’s before you factor in buying groceries. Whether you’re hosting family, friends, or a mix of both, getting everyone around one table takes more work than meets the eye.
So this year, Instacart is stepping in with up to 50,000 free turkeys from November 18-22, followed by $0 delivery fees* on Thanksgiving groceries from November 23-25 so that cost doesn’t stand in the way of hosting or gathering.
And with grocery costs climbing, that support comes at a moment when many hosts need it:
Nearly three in four Americans (74%) are concerned about rising grocery costs impacting their Thanksgiving, according to new research conducted by The Harris Poll** on behalf of Instacart.
For half of Americans, cost won't change what they want on the table: 50% say turkey is a staple they won’t skip or cut back on, no matter what groceries cost.
“Hosting Thanksgiving is a lot, and this year more people are watching what the meal costs. So we’re covering the turkey and the delivery fees in the days leading up to the holiday,” said Laura Jones, Chief Marketing Officer of Instacart. “One less thing to stress about means more time and energy for what matters to families this Thanksgiving.”
Instacart Is Giving Away Up to 50,000 Free Turkeys, November 18–22
From Wednesday, November 18 through Sunday, November 22, customers can get up to $40 off an eligible whole turkey, fresh or frozen, from participating retailers on Instacart. For customers, this could cover most or all of the cost of the bird. Here’s how it works:
Spend a minimum of $50 on your Thanksgiving basket (the turkey counts toward it).
Click to redeem the promotion on Instacart’s Thanksgiving landing page.
A fresh batch of up to 10,000 turkeys drops every day at 12 pm ET, with up to 50,000 available in total, while supplies last. One redemption per customer between November 18-22. Order must be placed on the same day the offer is redeemed.
Alcohol excluded from minimum spend requirement. Fees, taxes and additional terms apply.
And it doesn’t stop with our customers. Instacart shoppers help to bring Thanksgiving to doorsteps across the country, so we’re saying thank you to the people behind the orders. 1,200 top shoppers will receive $40 off their own grocery basket, helping cover the cost of their turkey or any other Thanksgiving essentials on their list.***
$0 Delivery Fees** for the Final Stretch, November 23–25
The big meal doesn’t end with the turkey. Forgot the cranberry sauce? Realized you need another bag of potatoes for a bigger-than-expected guest list? You’re not alone: the day before Thanksgiving has been Instacart’s busiest day of the year since 2022****. In 2025, orders delivered that day were 65% higher than the daily average for the rest of the year*****.
To help with the final push before Thanksgiving, customers can get $0 delivery fees on Thanksgiving groceries from Monday, November 23 through Wednesday, November 25 on orders of $10 or more. Click to redeem while supplies last.
Service and other fees apply. Order must be placed on the same day the offer is redeemed. Redeem once per user. While supplies last. Exclusions and terms apply.
Making Thanksgiving a Little Easier
Whether you’re hosting a big crowd or a small gathering, bringing everyone together takes work. This year, we’re here to help with the turkey, the last-minute grocery run, and everything in between, so you can enjoy the people around you.
* Service and other fees apply.
**Harris Poll: This survey was conducted online within the United States by The Harris Poll on behalf of Instacart from September 29–30, 2026, among 2,016 adults ages 18 and older. The sample data is accurate to within +/- 2.7 percentage points using a 95% confidence level. For complete survey methodology, please contact press@instacart.com.
***Available to U.S. Diamond Cart shoppers with Instacart+ who have completed the most customer orders in 2026. Eligible shoppers will receive redemption details by email on November 18.
****Instacart calculated the number of orders completed on the Instacart platform by day between 2022 and 2025 to determine the top day of each year.
*****Instacart calculated the percentage difference between the number of orders completed on the Instacart platform on the day before Thanksgiving in 2025 compared to the average number of daily orders for every other day of the year in 2025.
