Spirited Savings Abound With $0 Delivery– Even on Small Orders of Just One or Two Items
Today, Instacart is rolling out a new perk for members for the 2024 holiday season: Express Lane. With Express Lane, Instacart+members will now enjoy $0 delivery minimums on grocery and retail orders of just $10 (reg. $35). This new feature brings the in-store Express Lane experience to life online and presents the lowest cart minimum for $0 delivery in the industry.
This offering comes at a time when many consumers have last-minute needs for just one or two items to complete holiday recipes, decorations, and gifts: according to Instacart purchasing data from the 2023 holiday season, the share of $10-$20 basket size orders were up to three times higher around Thanksgiving and Christmas compared to the yearly average.
From realizing you need a pinch of nutmeg for your famous eggnog or that you’ve forgotten a key ingredient to make Thanksgiving dinner come to life, to dashing through the digital aisles looking for supplemental stocking stuffers, or just wanting a few candy canes to sweeten your holiday decorations– small basket needs pop up everywhere during the holidays. Now, with this new Instacart+ holiday perk, Instacart members can get those one or two items delivered right to their door– with $0 delivery fees.
Express Lane joins other recently-launched features that help people save more when they buy their groceries on Instacart. In the past year, we’ve helped customers save more than $1.1 billion on Instacart marketplace orders, and the more than $5.35 in savings per order we helped generate this quarter increased by 18% compared to Q3’23. As grocery prices continue to rise, this new benefit delivers more than just convenience: it's a jingle-worthy cost-saving measure for all those one-off holiday needs, making Instacart+ the ultimate holiday sidekick.
Express Lane is launching today in the Instacart app and on the Instacart website for all Instacart+ members, and will be available for a limited time.
Happy Holidays from Instacart—where we're delivering more joy, one (or two) items at a time!
