At Instacart, we’re always listening to feedback from customers and shoppers to help us make meaningful improvements to their experience. We often hear that both customers and shoppers would love the ability for a customer to schedule an order with a specific shopper after a great experience, and we’re thrilled to share that we will soon be testing this long-sought-after feature in a pilot experiment.

In the coming weeks, select Instacart customers and shoppers in various regions throughout the United States will receive an email letting them know they’ll be able to test the favorite shopper feature. This pilot will allow customers to “favorite” repeat shoppers they know and trust. They’ll then have the option to have future orders fulfilled by their favorite shoppers. 

In addition to providing customers with the opportunity to place orders with even more confidence, this feature also gives shoppers a new tool to help them develop deeper connections with their customers and grow their businesses. Shoppers will be able to see which of their customers have favorited them and may remove them should they wish to do so, giving them more opportunity to customize their shopping experience and earn in a way that works best for them.

To ensure that we are building the best product possible, we will continue to test the favorite shopper feature throughout the coming months. We’re excited for this pilot to kick off and look forward to hearing from customers and shoppers in the test regions about their experience.