Data & Trends

Believe it or not, bananas are the top-selling grocery item delivered via Instacart in the United States and Canada, trumping all other grocery purchases by a longshot in terms of quantity. After holding the coveted...

Data & Trends

This year, the first day of Passover (April 5) and Easter (April 9) are only a few days apart, with both serving as significant moments for food and families. As people gear up to gather...

Data & Trends

Romance is in the air as we approach Valentine’s Day — a holiday defined by fresh flowers, heart-shaped goodies, loving gestures, and consumerism. According to the National Retail Foundation (NRF) in 2022, $23.9B was spent...

Data & Trends

Over the years, Dry January has become an increasingly popular month-long sobriety challenge, encouraging people to take a break from booze, ditch the hangover, and set the tone for a healthier new year. Last year,...

Data & Trends

Spooky season is here, which means Halloween planning is already underway, pumpkins are gracing front porches and candy is about to have its biggest moment. Each Halloween, we glean major insights from Instacart’s purchase data...

Data & Trends

It’s officially summer and grilling season is about to take off as we near the July 4th weekend — a holiday synonymous with delicious BBQ spreads and fun summer activities. To give you a sense...

Data & Trends

Summer is nearly here and that’s something we’d like to raise a glass to. Without a doubt, refreshing alcoholic beverages and delicious mocktails play a big role when it comes to summertime fun. According to...

Data & Trends

Today is Instacart’s 10th birthday! When we launched the app in 2012, we made online grocery shopping affordable and accessible to families across North America. And today, we’re proud that Instacart has become such a...

Data & Trends

Today, we’re thrilled to announce new partnerships and expansions with more than ten favourite Canadian retailers such as Metro, Dollarama, Galleria Supermarket, and Michaels. Instacart now partners with the all top five grocers in Canada,...